Operation Christmas: Fighting War With Christmas Lights

By aidenjbarry on in L&L One

What is the best way to speak to guerrilla soldiers? How about through 2000 LED Christmas lights? Columbia has spent 60 years in turmoil with a guerrilla group. Knowing that Christmas, even for guerrillas, is an emotional time an advertising agency came up with an idea to send a Christmas message in the deep jungles of Columbia. The short video below shows how they achieved to demobilize 331 guerrilla soldiers during Christmas of 2010.

Related article: for another look at how lights play an important role in changing peoples’ lives, take a look at Energizer’s corporate social responsibility case study where they are working with One Million Lights to make a difference.

More Christmas lighting posts:

Christmas Lighting Displays Across The Globe
Outdoor Christmas Lighting Ideas: Decorating Your Home in the Holiday Spirit

case study, christmas, corporate social responsibility, tree

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