What is the best way to speak to guerrilla soldiers? How about through 2000 LED Christmas lights? Columbia has spent 60 years in turmoil with a guerrilla group. Knowing that Christmas, even for guerrillas, is an emotional time an advertising agency came up with an idea to send a Christmas message in the deep jungles of Columbia. The short video below shows how they achieved to demobilize 331 guerrilla soldiers during Christmas of 2010.
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