The Importance of a Light Bulb: Energizer Partners with One Million Lights

A great example of a corporate social responsibility case study is seeing Energizer partnering with One Million Lights, a charity that seeks to “improve the daily lives of children and adults by providing clean and healthy lighting.” In a global population of around 7 billion people, 1.6 billion live without electricity. Instead, kerosene lamps which produce toxic fumes are used to light up their nights. Light is essential for kids to study, for a mother to give birth at night, or for families to do chores and jobs. One light bulb could change a family’s livelihood.

social responsibility case studySo Energizer is donating 11 million hours of solar lighting to communities living without electricity in Latin America, Philippines, Kenya and Ethiopia. These solar lights will provide free and healthy lighting. To raise awareness for this cause they are hosting Energizer Night Race for a Brighter World – a number of night races across the world. A charitable case study | advertising without borders.

 

For more information:
http://www.nowthatspositivenergy.com/category/night-race
http://www.onemillionlights.org/

 

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