Tag Archives | case study

Operation Christmas

Operation Christmas: Fighting War With Christmas Lights

What is the best way to speak to guerrilla soldiers? How about through 2000 LED Christmas lights? Columbia has spent 60 years in turmoil with a guerrilla group. Knowing that Christmas, even for guerrillas, is an emotional time an advertising agency came up with an idea to send a Christmas message in the deep jungles […]

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GE Lighting Innovating With: The Olympics, Augmented Reality, and Christmas Lighting

GE Lighting is starting to make headline news for a number of different reasons. We highlighted them earlier with a write up on how they are partnering with the London 2012 Olympic committee to reform the lighting on the iconic London Bridge. The lights are being changed to a more energy efficient commercial lighting system, […]

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social responsibility case study

The Importance of a Light Bulb: Energizer Partners with One Million Lights

A great example of a corporate social responsibility case study is seeing Energizer partnering with One Million Lights, a charity that seeks to “improve the daily lives of children and adults by providing clean and healthy lighting.” In a global population of around 7 billion people, 1.6 billion live without electricity. Instead, kerosene lamps which […]

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