Tag Archives | corporate social responsibility

Operation Christmas: Fighting War With Christmas Lights

Operation Christmas

What is the best way to speak to guerrilla soldiers? How about through 2000 LED Christmas lights? Columbia has spent 60 years in turmoil with a guerrilla group. Knowing that Christmas, even for guerrillas, is an emotional time an advertising agency came up with an idea to send a Christmas message in the deep jungles of Columbia. The short video below shows how they achieved to demobilize 331 guerrilla soldiers during Christmas of 2010.

Related article: for another look at how lights play an important role in changing peoples’ lives, take a look at Energizer’s corporate social responsibility case study where they are working with One Million Lights to make a difference.

More Christmas lighting posts:

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