IÂ have highlighted before the innovative solar tubes (closet lighting ideas) which brings in natural lighting through the roof during the day. A cheaper and simpler option, a 1.5 liter solar bottle light, is being used in rural and poor areas around the world. For a lot of people around the world, just turning on one […]
The city of Rio De Janeiro was awash in red light to mark World AIDs Day, which was on December 1st. Monuments across the city, including the iconic Christ the Redeemer, were lit up in red for 3 days. Seeing such a major change around the city was a great way to raise awareness about […]
What is the best way to speak to guerrilla soldiers? How about through 2000 LED Christmas lights? Columbia has spent 60 years in turmoil with a guerrilla group. Knowing that Christmas, even for guerrillas, is an emotional time an advertising agency came up with an idea to send a Christmas message in the deep jungles […]
Can a single light bulb fight crime? Diana Lowery, a councilwoman of Stockton California, is campaigning that residents have a light bulb near their front door that is left on during the whole night. The campaign goes the extra mile by enlisting corporate donors (Siemens and Pacific Gas and Electric), which allows for the residents […]
A great example of a corporate social responsibility case study is seeing Energizer partnering with One Million Lights, a charity that seeks to “improve the daily lives of children and adults by providing clean and healthy lighting.†In a global population of around 7 billion people, 1.6 billion live without electricity. Instead, kerosene lamps which […]
A lack of sunlight can cause a number of issues, such as seasonal affective disorder (a form of depression) or a Vitamin D deficiency. With this in mind Tropicana Juice created a campaign that ended up bringing artificial sunlight to a cold and isolated part of Canada. Bringing Sunshine To Dark Winter Days Inuvik, a […]