3D Projections: Onto Buildings, Cars and Snow [Videos]

3D Projection Building

How cool is this – 3D projections. It has been done a number of times on buildings but other areas are now starting to get used. The basic process is that the object you want to project on, say a building, needs to be digitally mapped out. From here the projections then sit on top of and interact with the buildings features – making each building projection and on animation unique. So far most of the 3D projections are related to advertising, and brands doing some visual stunts. It will be interesting to see where, and if the use of 3D projections develop – say into featured films?

The first video is of a projection Ralph Lauren did on their London building. This was done to celebrate 10 years of digital innovation. Watch as “RalphLauren.com presents the ultimate fusion of art, fashion & technology in a visual feast for the 5 senses.”

This second video is a 3D projection onto a Toyota Auris. On first watch, it looks to be fake, which is probably why they made a ‘making of’. Toyota and Glue really pushed the technology here, using 7 projectors to pull it off (as well as some additional lights here and there from the looks of it).

Next up is Red Bull mixing 3D projections with snowboarding. The great thing here is that they used infrared cameras to track the snowboarders as they flew through the air, making the projections interact with them.

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