Nokia Lumia 800 and Deadmau5 4D Projection Show: London 2011

deadmau5 Nokia Lumia 800

There seems to be 2 key players in the smartphone game: Apple and Samsung (what happened to BlackBerry?). Nokia is making roads with it’s Lumia 800 Windows phone. To grab some attention for their new phone, Nokia staged a high-tech show in Millbank, London on the 28th of  November 2011. Using 3D projections they dubbed it a 4D show. The added dimension comes in the form of sound – having superstar Canadian producer and DJ Deadmau5 perform exclusive remixes.

deadmau5 Nokia Lumia 800

deadmau5 Nokia Lumia 800

The projection on the Millbank Tower used 16 projectors, and a canvas of 800 windows that were covered in vinyl. It is probably one of the tallest 3D projections seen to date, however is it really a 3D projection? The graphics were projected onto an almost flat surface. Regardless, it was an amazing event that Nokia pulled off, especially when you take a look at the amount of work it took in their behind the scenes video. When it comes to pure 3D projections, we think Toyota pushed the technology the most when they projected onto an Auris car from all angles with 7 projectors .

Check out our post on 3D projects done by Ralph Lauren, Toyota and Red Bull:
3D Projections: Onto Buildings, Cars and Snow [Videos]

More technology and lighting posts:

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