GE Lighting is starting to make headline news for a number of different reasons. We highlighted them earlier with a write up on how they are partnering with the London 2012 Olympic committee to reform the lighting on the iconic London Bridge. The lights are being changed to a more energy efficient commercial lighting system, a system that will also bring out the details of the bridge where the current lights makes it look flat. This change will also allow for light shows to be project directly onto the bridge during the Olympic games and after, bringing the London Bridge into modern day.
In Germany at the Euroshop International Retail Trade Fair, GE Lighting partnered with Appshaker to highlight their brand in a new and engaging way. GE Lighting had augmented reality stations installed around the fair. Along with Appshaker, a paper cube was made that when held up to the stations would create a 3D display that people could spin around and interact with. The video below shows the fair attendees interacting with GE Lighting’s high tech marketing material.