Dentsu London, a creative advertising company, went out and explored the possibilities behind their communications strategy – “Making Future Magic”. Here we see them use an iPad to create new light painting techniques through photographs and video segments. Combining 3D modeling techniques, stop motion animations, and slow shutter speed photography, here is the light painting magic they created:
And here is a video of them in action:
Because of great feedback Dentsu got, they have gone and made an App so that everyone else can make their own light paintings with an iPad. Though it is a more simplified version of what you saw them doing above, you can still create your own 3D light paintings using text. The Penki light painting app is available from the iTunes store – The Penki Site.
Here are a few photos from their Flickr group of people making their own light paintings using the Penki light painting app:
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