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Tag Archives: columbia
Operation Christmas: Fighting War With Christmas Lights
What is the best way to speak to guerrilla soldiers? How about through 2000 LED Christmas lights? Columbia has spent 60 years in turmoil with a guerrilla group. Knowing that Christmas, even for guerrillas, is an emotional time an advertising … Continue reading →
Posted in L&L One
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Tagged case study, christmas, columbia, corporate social responsibility, guerrilla, lights, message, tree
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